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Kurt Dusek

Building Your Product: Why You Need More Than Just an Outsourcing Partner or a “Whiz Kid”


A ship sails into the sunset on a vast ocean with a large island in view.

If you’re a founder at the start of building your product, one of the first major decisions you’ll face is choosing how to bring it to life. Should you go with an offshore development company? Or maybe find that “whiz kid” developer who seems to have all the skills to build it solo? While both approaches offer certain benefits, neither is complete on its own.

The truth is, for the best results, you need a mix of both.


Why an Outsourcing Partner Alone Isn’t Enough

When working with an outsourcing company, they’ll often promise the world to win your business. They know what founders want to hear and will assure you that they can deliver everything you need. But ultimately, for them, this is just another project, not the mission of a lifetime. They’re typically incentivized by hourly rates or project milestones rather than a vested interest in the product’s success. This can lead to over-promising and under-delivering, which can seriously impact the quality and timeline of your product.


The Risks of Relying on a Solo Developer

On the flip side, hiring a single developer may seem like a faster and more personal approach. However, entrusting your entire product to one person introduces a single point of failure. If that individual is out sick or takes time off, development halts completely. Over time, as your product gains complexity, having one person handle every detail becomes inefficient, and scaling slows significantly.


The Solution: A Technical Leader to Bridge Both Worlds

The ideal approach is to have a technical leader on your side—a person who understands your vision, the product’s requirements, and how to manage the outsourced team effectively. This person’s role is to bring deep technical understanding and guidance, ensuring the outsourced company builds to your standards and your product scales seamlessly as it matures.


With this setup, your technical leader is vested in your success, aligning their incentives with your product’s long-term growth. They aren’t bogged down by the responsibility of writing every line of code but focus on overseeing and guiding the technical development. They help navigate the complexities of development and act as a safeguard, ensuring you get the quality you need without being distracted by the day-to-day grind of code execution.


Building for Success

In the end, balancing the technical insight of a trusted leader with the resources of an outsourced team provides the structure to scale effectively. You benefit from a dedicated expert who aligns with your vision and manages the technical complexity, giving you the peace of mind to focus on other aspects of building your business.


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