What is the number one problem business owners and founders face with tech partners?
For founders and business owners, the biggest and most challenging problem they face is friction or misalignment between themselves and their technology leaders. This misalignment often stems from differences in incentives, motivations, or compensation structures. When these factors are not aligned, both parties can end up working toward conflicting or unclear goals. As a result, achieving a unified direction becomes challenging.
The early phase of building a product isn’t just about getting things off the ground; it’s about laying the foundation for effective collaboration between the business and technology sides of a project.
Ensuring alignment in these areas—where incentives, motivations, and compensation structures are purposefully designed to encourage mutual success—will lead to more cohesive teamwork and a clearer pathway toward your business objectives.
The challenge doesn’t end there. Even established businesses with existing systems face these alignment issues. As systems grow more complex, it becomes increasingly important to manage them effectively and ensure that all key stakeholders are still driving toward the same strategic goals. Business owners not only have to deal with the initial friction during the product-building stage but must also continuously align incentives and goals as the organization scales or adapts to new technologies.
Misalignment, the number one problem business owners and founders face with tech partners, doesn't have to be an obstacle for your business. If you're struggling with misalignment in your organization—whether in picking the right person to lead your technology efforts, managing friction in existing systems, or evaluating candidates for key roles—drop me a message. We can help you navigate these challenges and find the right solutions to ensure everyone is pulling in the same direction, setting the stage for long-term success.